A Speaker’s Guide to Social Media! National Speakers Association GA meeting July 21with Corey Perlman
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Become a Geek in just an Hour a Week
Oh no, not another social media presentation!
Don’t worry, this promises to be unlike any social media presentation you’ve ever seen before (two words: yarn balls). You’ll bypass the why and go straight to how to use the Web to build your speaking business.
During the morning session, Corey will cover five strategies that will help you find speaking opportunities, stay ‘top of mind’ with prospects until they book you and strengthen rapport with existing customers to get repeat business.
Some of the questions Corey will answer are:
~Should I use my Personal Facebook page for business?
~I’m not seeing significant results from LinkedIn, what am I doing wrong?
~How do I know if my website is helping me win business or sabotaging me?
~Is Pinterest or Google+ worth my time?
~I have very little time to spend on social media, where should I be focusing my time? What can I farm out?
~Does SEO matter any more? What do I need to know to make sure I’m found on Google by the RIGHT people?
Corey Perlman
Corey Perlman is an entrepreneur, author and nationally-recognized social media expert. His most recent book, eBoot Camp, (Wiley) has received global attention with distribution rights deals in both China and India. This do-it-yourself book written in layman’s terms provides the know-how to win business in cyberspace, while eliminating the need for a large marketing budget.
As founder and CEO of eBoot Camp, Corey’s company also manages the social media marketing for businesses around the world. Corey is a member of the National Speaker’s Association (NSA) and has conducted his critically acclaimed eBoot Camp Workshop at conferences and events in cities across North America. For more information, visit http://www.ebootcamp.com
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Stay for the afternoon:
Social Media Lab
Implement what you Learned
We’ll treat the afternoon session like a lab – you’ll get to actually do some of the work with Corey looking over your shoulder. Here’s some of what you can accomplish in one afternoon with Corey:
~Gain Introductions from champion clients
~Create a Facebook ad to generate new leads
~Fix issues with your Website that might be causing you to rank poorly
~Build credibility through quality recommendations from past clients
~Let Google ‘alert’ you when speaking opportunities arise.
~Practice posting engaging content that people read and respond to
~Build your numbers – something you need to be doing daily
~Get a Google+ profile if you want one
Bring your laptop to the afternoon session if you can – not mandatory.
It’s an incredible value to members at $30 and to guests at $40.
Click here to go to registration
You Are the News! National Speakers Association GA meeting June 16 with Dan Janal
You Are the News!
Many speakers and consultants talk themselves out of getting publicity because they think they don’t have anything that qualifies as “newsworthy.”
Get ready to change your thinking of what a reporter wants and discover that you have droves of information to share!
Dan will show you how to turn your message and expertise into a story that reporters will want to feature! Some attendees will have the opportunity to sit in the “hot seat” and get expert coaching to find your news angle!
Dan Janal
Dan Janal is president and founder of PRLEADS PLUS.com, a public relations service that helps authors, speakers, coaches, consultants and small businesses get more visibility and credibility so they can sell more products with greater ease. USA Today called Dan Janal “a true cyberspace marketing pioneer” because he wrote one of the first books ever written about Internet marketing way back in 1994.
Dan is known for his pioneering work in online public relations through his books, speeches coaching. His clients have been featured in nearly every major newspaper and magazine. Dan has lectured everywhere from Beijing to Budapest, as well as across the U.S., Canada, Mexico and Brazil. He’s even taught at Berkeley and Stanford.
Dan has written six books for John Wiley & Sons and those books have been translated into six languages. Dan believes that publicity and marketing should be about getting results.
A former award-winning newspaper reporter and editor, Dan interviewed President Gerald Ford and First Lady Barbara Bush.
Dan has served on the NSA Minnesota chapter’s board of directors for five years, as program director and treasurer. He’s spoken at numerous NSA chapters and now he comes to us at NSA Georgia!
You can find out more about Dan’s publicity and coaching services at:
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Stay for the afternoon:
Two Sessions for One:
Bonus Session 1: Advanced Tactics to Become a Thought Leader
Get seen on the search engines with these timely tactics so you become the invaluable resource that gets hired to speak and consult.
Dan is a thought leader on publicity and the Internet. Learn the tactics he uses to help other speakers/ authors get onto the front page of Google – and even into the #1 position.
Bonus Session 2: Really Cool and Useful Ways to Use YouTube and Social Media
You have heard the hype about social media. So has Dan. However, if there’s one thing Dan is good at, it is cutting away the chaff and finding the wheat! Come and see how he has used social media to get new business, more visibility and more credibility – and you can too!
It’s an incredible value to members at $30 and to guests at $40.
Click here to go to registration
Proving Our Worth: How Speakers Deliver Return on Attendance: National Speakers Association GA: Sat, May 19 with Chris Clarke-Epstein, CSP
Proving Our Worth: How Speakers Deliver Return on Attendance
Proving Our Worth: How Speakers Deliver Return on Attendance
Ever recognize that six months after a conference, attendees often find your handouts and their notes – with everything they intended to do and didn’t. You know, the notes with the ideas that would make their investment in that meeting pay off. Wonder if this ever happens to your meeting attendees? You bet it is!
Or, if a meeting planner asked you, “What do you do in your programs to ensure ROA and can you prove it?” would you have an answer? Do you know what ROA actually means to the Meeting Professionals who hire you? Wonder if these are real questions being asked by your meeting planners? You bet they are!
Somewhere between smile sheet evaluations and full-blown ROI calculations, sits ROA (Return on Attendance), a practical and manageable process for supporting real results for attendees when they return to their organizations. More than ever, speakers are being asked to explain their content and methodologies, while justifying their fees. Those speakers who want to provide tangible value to both audience members and the people who hire them understand that their responsibility doesn’t end when the speech is over. We’ve asked NSA Past President, Chris Clarke-Epstein, CSP, author of NSA’s first White Paper, How Speakers Deliver Return on Attendance to put us to work and help us explore this new speaking reality.
During our morning session with Chris, you’ll roll up your sleeves and work to learn and practice the language of ROA, study the factors that impact whether participants actually use your content, and learn the Success Factors valued by C-level Executives.
Chris Clarke-Epstein, CSP
Chris Clarke-Epstein, CSP is a student of words–both spoken and written, a lover of storytelling–both true and slightly stretched, and a master of changes–both big and small.
An award-winning speaker, trainer, and author, she has created and presented programs that inspire people to look at their world from a fresh perspective, apply new knowledge, and make change.
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Stay for the afternoon:
Return on Attendance Part 2
In the afternoon, we’ll turn our attention to your business model – creating an ROA process that fits your content and style in seven steps. You’ll learn a basic 3-Step ROA process, explore additional services you can add to your programs that will increase their ROA and your revenue, create website copy or a promotional piece that will describe the ROA activities you embed in your services, and most importantly, develop your own ROA Plan of Action.
As a bonus, all participants will receive an electronic copy of the NSA White Paper, How Speakers Deliver Return on Attendance
It’s an incredible value to members at $30 and to guests at $40.
Click here to go to registration
From Presentation to Published: National Speakers Association GA: Sat, April 21 with Clint Greenleaf
From Presentation to Published
How do you turn a brilliant presentation into a published book? You need a book, but which publishing model should you use? We’ll discuss publishing options (traditional, self-publishing, new technology and independent publishing), their pros and cons, and how to set yourself up to succeed in each model. We’ll also talk about book sales in the traditional space (bookstores, airports, online, etc.) as well as non-traditional outlets. Come a novice and leave a publishing expert!
By attending this session you will:
- Understand and evaluate the four basic publishing options
- Learn the keys to success (and how to avoid the pitfalls) of each option
- Learn books sales and bestseller secrets from an industry insider
Clint Greenleaf
Clint Greenleaf has built one of the most successful independent book publishers in America and has done so by understanding the power of platform. His firm, Greenleaf Book Group is an Inc 500 company that has worked on over one thousand titles, including multiple New York Times and Wall Street Journal bestsellers. Clint is a regular guest host on Fox Business Network, sits on the AOL Small Business Board of Directors and has been featured in theWall Street Journal, Inc magazine, Fox, CNN, MSBNC,Money magazine, Men’s Health, Forbes, and Entrepreneur. Clint speaks about publishing and entrepreneurship across the country and internationally at conferences, seminars, and schools.
You can learn more about Clint and Greenleaf Book Group on his website , on Twitter or on Facebook
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National Speakers Association GA Chapter Meeting: Sat, March 17 with Ed Rigsbee, CSP
How to Get Paid Association Bookings through Article Writing — Even in Difficult Times
Ed Rigsbee will teach you how to sell to trade associations and professional societies by going after their soft underbelly—publication editors. In building a relationship with any association, Ed will teach you how to first build a relationship bridge with the association’s editor by offering articles adapted from your books, keynotes or seminars. Then, you’ll learn how to use the editor relationship to bridge the divide into the meetings department. And, you’ll learn how to find these associations through free Internet directories and web sites.
- This is the implementation system designed especially for those who hate to make cold calls.
- Learn where to go to find the free search sites that will connect you with associations that can book you for paid engagements.
- Learn how to let association publication editors connect you with association meeting decision makers—soft sell through the back door!
Through this system, Ed will teach you how to access the national trade and professional association market, 7,500 strong in the United States alone. Get in through the back door by becoming a resource rather than just another cold call.
Ed Rigsbee, CSP
Ed Rigsbee has been helping associations for over a decade to determine the yearly sustainable real-dollar value of membership to determine the ROI on membership dues investment. Ed is the founder and administrator of the (closed) 1,000+ Linkedin Member ROI group for association executives and staff. Ed is also a (CEO Member) of the American Society of Association Executives
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National Speakers Association GA Chapter Meeting: Sat, Feb. 18 with Roger Courville
The Wonder of Webinars: Plan, Design, & Deliver Captivating Online Presentations
Presented by Roger Courville
Presenting online – versus presenting in-person – brings its own set of challenges and opportunities. Sure, you may not have to worry about what you’re wearing or if you’re going to trip while on stage, but you have to learn how to engage and interact with your audience – all while you cannot see them!
Join Roger Courville, webinar expert and author of The Virtual Presenter’s Handbook to jumpstart your success when planning, designing, and delivering online presentations.
Attend this event to learn:
~ The 3 worst webinar mistakes and how to avoid them
~ How to think visually to avoid “death by bullet points”
~ How to make “virtual eye contact” and deliver “virtual body language”
~ How to deliver an authentic, engaging online experience
~ If, and how, webinars are right for your business
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National Speakers Association GA Chapter Meeting: Sat, Jan. 21 with David Greenberg
Secrets to Crafting a Killer Keynote Speech and Earning More Money Now!
Want to make great money as a speaker? You need a great speech! It’s that simple.
If you’re not getting booked, don’t blame the economy.
Meeting planners invest in programs where they know they’ll reap a positive return on their investment. In this fast-paced and completely hands-on program, award-winning speech coach David Greenberg, CSP, will reveal and demonstrate his proven step-by-step formula he’s been using and teaching to executives and high-paid speakers for 25 years.
David presented this at a recent NSA conference and the recording was the #1 best-seller. The singular goal of this program is to help you take your speeches to a new level—one that commands higher fees.
By the end of this program you will have crafted or revised your own speech and be given the opportunity to deliver excerpts for immediate peer feedback.
A few volunteers will be selected for on-the-spot coaching by David, so come ready to stand and deliver!
David Greenberg, CSP, offers a rare combination of experience as a multi-award winning presenter and a multi-award winning presentation coach. Since 1988, David has catered to business executives and professional speakers, from Savannah to Singapore, who want to become extraordinary communicators 
and stand out from the crowd. He does this through private coaching sessions, in-person, as well as by phone, video and online meetings.
He teaches what he knows works in the real world — skills he uses daily as he addresses audiences ranging from just a few to a few thousand. David is the winner of the Toastmasters International State Championship for presentation coaching, and his company, Simply Speaking, Inc.®, has helped more than one hundred thousand people worldwide to develop the communication tools they need to get the results they want.
David’s best selling books are required reading at several schools and corporations and include Simply Speaking! The No-Sweat Way to Prepare and Deliver Presentations, Death by PowerPoint!, and How to Conduct Incredibly Productive Meetings.
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The 2011 NSA Georgia ProPath Showcase December 17
After 11 months of classes, guidance and feedback these ProPath graduates are ready to show you what they got.
We didn’t just find 8 people on the street, dust them off and put a microphone in their hand. These speakers bring to the platform years of experience in a variety of backgrounds including professional coaches and CPAs, an attorney, a radio personality and a top notch graphic designer. This program is guaranteed to inform you and inspire you.
Pollie Massey Battle will inspire you to engage effectively across dimensions of differences to maximize your success! There is a diversity of thoughts, ideas, attitudes, beliefs, behaviors and values. Pollie Massey Battle is a sought-after facilitator, leadership coach and speaker. She is clear that while diversity is the question — development is the answer. Pollie will inspire, educate, provoke, share and invest in your future. Pollie believes it’s not over until we win—all of us!
Gail Margolies Reid, CPA, is a Launch Coach, Business Strategist, Speaker and Writer who has spent her 30-year career helping entrepreneurs start successful businesses. In March 2010, Gail published her first book, The Idiot’s Guide to Low-Cost Startups, which offers over 100 ideas to start a small business under $1,000. She speaks about current trends in entrepreneurship and is currently teaching a course for Emory called Launch! Your Startup Now.
Tom Nixon is a graphic designer with over 30 years’ experience crafting powerful messages for clients large and small. Tom will show you how you can create engaging PowerPoint by using the right presentation tool for the right job.
Sandy Weaver Carman knows success and loves helping others along their own golden road. She works with people who are entering the work force, making a mid-career course change, and becoming entrepreneurs – bringing out the wisdom they have but are taking for granted, and showing them how to apply that wisdom in order to succeed in business and in life. She is a successful radio personality, runs an audio production business and is the author of the book The Original MBA – Succeed in Business Using Mom’s Best Advice.
Jackie S. Evans, founder and Certified Professional Coach at Stallings Consulting, Inc., specializes in providing coaching and training for frontline and middle managers to become the “everyday leader that people want to follow.” She applies three decades of IBM corporate leadership experience in management, sales, training, coaching and consulting. Jackie will share with you principles to become more effective managers and how to transition from “Management into Leadership.”
Cindy Light – Thirteen years ago, Cindy Light came to America from China not knowing a word of English. All she had was one suitcase and a heart filled with her American dreams. Today, she is a cross-cultural communication expert, a consultant on conducting business in China, and an inspirational speaker. Cindy works with organizations to maximize business success with the Chinese. Cindy’s keynotes and workshops help her homeland and her American home WIN business together.
Flora Devine is an attorney and educator. In her 30-year legal career, Dr. Devine has represented government clients, higher education institutions, and both non-profit and for-profit organizations. As an educator, Dr. Devine offers executive-level counsel as a management consultant, speaker, and trainer on workplace legal issues, conflict management and diversity leadership. She extracts from her vast “C-suite” experience base to share innovative insights that help organizations and their leaders adapt to the new global leadership environment.
Marianne Gudina, CPA – While a professor at the business school in Sweden, Marianne did research in consumer economics in the third world, with special emphasis on Ethiopia. Before coming to the United States she was also invited to participate in a United Nation research project. Since coming to the United States, Marianne has been involved in teaching, both on college level and as a volunteer at church. She is also a tax professional, enrolled agent, and has worked for a tax preparation company for the last 13 years.
In addition 6 other NSA Georgia members and associates will be taking the platform. This is a remarkable opportunity to learn more about 16 speakers in our chapter.
There is no charge for guests so invite your friends and family to attend.
The NSA Holiday Party will take place immediately following the program.
Click here for additional details.
National Speakers Association GA Chapter Meeting: Saturday, November 19 with Ken Futch
Making Your Message
Meaningful and Memorable
Ken Futch will use his experiences of 24 years as a full-time professional speaker to share his ideas on how to connect with audiences when on the platform.
He will provide practical tips and techniques on preparation and delivery to include pitfalls that should be avoided. He will focus heavily on story telling and how to harness its power.
If humor offends you, you might want to skip this program.
Ken Futch
He may not be the poster boy for firearms safety, but he sure can tell a story. Ken Futch is a humorist, career coach, author and survivor of his own life. Ken has trained more than 100,000 people in seminars held throughout North America and Europe.
A past president of the Georgia Speakers Association and a former Toastmasters International humor champion, he is the author of Take Your Best Shot, a book that uses his most famous mishap — accidentally shooting himself in the head — as a springboard for teaching readers how to “turn situations into opportunities.”
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Afternoon Master’s Class
Building Character: A Workshop
for Speakers on Character Development
If you don’t incorporate characters into the stories you tell, you’re missing an opportunity to connect with your audience. People don’t remember what you say, they remember what you do.
Building a character is one thing you can “Do” to make your presentation memorable. It’s easy and fun. During this highly interactive session you learn tools, tips and techniques that you can start using right away to liven up your presentation and keep your audience engaged. Find YOUR hidden characters while adding a new dimension to your stories.
Vinny Verelli is actually Jonathan Schwartz, a character actor with over 35 years of performing experience including a prison tour of Samuel Becket’s Waiting For Godot and performing mime at Carnegie Hall. Jonathan worked with Tennessee Williams in the world premiere production of Tiger Tail and has worked on ships as cruise director and entertainer.
For 18 years Jonathan and his wife, former Broadway performer Ginny King, produced theme shows for the event business in Atlanta. Jonathan has written, produced and directed fifteen interactive mysteries that have been produced at over 350 corporate events.
By attending this interactive session you will
- Learn 5 simple tools that you can start using immediately, to add a new dimension to your presentations.
- Be given additional tips, techniques and resources to help you explore character development on your own.
- Get advice on avoiding some performance pitfalls form a 35-year performing veteran.
It’s an incredible value!
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National Speakers Association GA Chapter Meeting: Saturday, October 15 with Eric Chester
SPEAK-O-NOMICS:
How to Keep Rockin’ When the Economy Stops Rollin’
You’ll discover:
- Wildly Effective Marketing Strategies
- Stupid Marketing Mistakes You’ve Got to Stop Making
- How to Turn the Tables on the Heckler in Your Audience and Make Him Keep His Pie Hole Shut
- How to Avoid Getting Thrown Under the Bus by a Meeting Planner
- How to Crush Product Sales in the BOR
- The secret of the 3 legged stool and how to use it to build sustainability
- Why Your Children Don’t Want to Be Seen With You in Public
- How to Avoid Putting Your Audience to Sleep with Lame PowerPoint Visuals
- Why Every Speaker Must Hone their Skills on an Etch-a-Sketch
- • The 3 Biggest Myths Members Utter About NSA In the Hallways
Chester’s got 25 years in the biz. He’s got a hall-of-fame award they can’t take away, no plans to ever run for the board, and he doesn’t coach or sell services to speakers. That means he ain’t holding nothing back.
So if you want to go to a meeting to hear what you typically don’t, it’s only happening once – and it’s happening here in Atlanta.
Eric Chester
CSP, CPAE Eric Chester’s reputation for going off the beaten path transcends NSA circles. Aside from putting on the biggest and most successful events in our association’s history (2004 Platform Party in Portland and the 2008 NSA Rocks! Convention in NYC) Eric is one of the most accomplished speakers and authors in the business. Always a step ahead of the pack, Eric doesn’t simply create new programs, he creates new categories and he’s packing all of his best practice strategies and a ton of cool break through ideas to help you ramp up every aspect of your business.
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